A couple days ago, Virtual Worlds News announced a partnership between Planet Cazmo and the ‘Better-than-T-Pain’ (my phrase)  iPhone app, Ladida, for a song writing contest.

Virtual world Planet Cazmo and LaDiDa have partnered to launch a song-writing contest. LaDiDa works on a “reverse karaoke” system that lets users sing into their iPhone application while the software composes a song to match, adding in pitch correction and reverb to tweak the song towards professionalism. Once users have written their songs, they can email it to Cazmo straight from the app when it will be reviewed by staff for content and then voted on by members to select 5 songs for the virtual concert finale.

Um, this could be one of the coolest moves by a music-themed virtual world in the short history of music-themed virtual worlds. Planet Cazmo has already made its mark with virtual concerts by superstars like Michael Jackson and Sean Kingston, among others. Now they’re putting the spotlight back on the kiddos.

So what if you can’t sing? Witness the power of Ladida….

While a few virtual worlds allow the user to create music using a provided toolset, this will be the first event to include real voice talent from the players. Here’s to hoping this works out well for Planet Cazmo. While I’m all about bringing superstar entertainment to a different medium, I’m much more about giving kids their chance to be their own superstars. Good move, Planet Cazmo.

Now this begs the question – will this marketing campaign produce the next Justin Bieber?

Music, the metaverse and pandas… thus the circle is complete.

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